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Mulberry encourages mobile commerce with interactive quiz – Luxury Daily

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September 8, 2014

Mulberry Carascope animation

Mulberry Carascope animation

Fashionable wearables will attract late adopters: Gilt exec
NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for attractive devices among the fashion set, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.
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Tiffany leads the way in mobile: report
The Interactive Advertising Bureau reviewed the top 100 fashion brands chosen by Women’s Wear Daily’s and found that jeweler Tiffany & Co. is ahead of the pack.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.
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Neiman Marcus brings together fashion photographers to boost September magalog
Department store chain Neiman Marcus is commemorating the 20th anniversary of its “The Art of Fashion” campaign with its September issue of The Book, its print and digital magalog.
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Montblanc embraces mobile with Samsung-exclusive stylus range
Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.
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Peninsula Tokyo catches kids with Pokémon offer
The Peninsula Tokyo is summoning the beloved Pokémon series to its property through a themed and interactive offer.
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Mulberry encourages mobile commerce with interactive quiz
British fashion label Mulberry is using an interactive quiz to generate social conversation around its new Cara Delevingne-designed collection.
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Trump SoHo leverages location for NYFW offer
Trump SoHo New York is capitalizing on the traffic generated by New York Fashion Week with a relevant shopping experience.
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Michael Kors, Donna Karan, Dom Pérignon and Penhaligon’s – Live news
Luxury Daily’s live news from Sept. 5 – Michael Kors’ shares slip as shareholder sells stake; Donna Karan and Ladurée celebrate anniversary with special macaroons; Dom Pérignon teams with designer to celebrate Champagne metamorphosis; Penhaligon’s to be official scent of London Fashion Week; Bloomingdale’s updates Big Brown Bag application.
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Luxury watches, Ferragamo, New York Fashion Week and Mercedes-Benz – News briefs
Today in luxury marketing – Use an app to sell your luxury watch with ease?; Ferragamo chairman rules out selling stake amid bid speculation; New York Fashion Week features a spectrum of spring looks; Mercedes-Benz Sales Rise Despite Weak German Demand.
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