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Tiffany aims for proposal placement with extensive mobile ads – Luxury Daily

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January 27, 2016

Tiffany "Will You" campaign

Tiffany “Will You” campaign

Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
Click here to read the entire article on Luxury Daily

Armani creates classic appeal for New Normal collection by casting enduring talent
Italian fashion label Giorgio Armani is advocating a shift toward simplicity with a series of minimalistic portraits featuring some of fashion’s iconic faces.
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What’s next for high fashion’s free agents?
After their departures from Christian Dior and Lanvin, the fashion industry is buzzing with anticipation for what’s next for the careers of Raf Simons and Alber Elbaz.
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Saks touts transformative power of beauty for resolution-keen consumers
Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of ­its beauty offerings to help achieve a new look in a new year.
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Tiffany aims for proposal placement with extensive mobile ads
Jeweler Tiffany & Co. is positioning itself as the diamond of choice to pop the question through a series of mobile advertisements across Hearst publications.
Click here to read the entire article on Luxury Daily

Four Seasons asks consumers to look back, predict future
Four Seasons Resort Maui at Wailea, HI is celebrating its 25th anniversary by planning an event for 2041, another 25 years down the road.
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Jaguar Land Rover offers consumers most luxurious trip on Earth
British automaker Jaguar Land Rover is offering consumers the trip of a lifetime to promote the latest Range Rover model.
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Shoppers are adopting digital wallets at a rapid pace: Citi
Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.
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P&G, Furla, Balmain and La Perla – Live news
Luxury Daily’s live news updates from Jan. 26 – P&G sees net sales decrease across categories; Furla sets up home base inside Printemps’ atrium; Balmain extends brand vision to inaugural children’s collection; La Perla hire to blur boundaries as it becomes global lifestyle brand.
Click here to read the entire article on Luxury Daily

Namesake brands, Chanel, affluents and conversational commerce – News briefs
Today in luxury marketing – Think Tank: Douglas Hand on the challenge of M&A for namesake brands; Cara Delevingne brought her dog to the Chanel couture show; The rich don’t drive the luxury sector; 2016 will be the year of conversational commerce.
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3 trends that will define mobile retail marketing in 2016
Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.
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