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Tiffany & Co. tugs heartstrings with consumer-curated true love app
Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.
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What luxury brands can learn from flash-sale sites
Luxury brands often count on flash-sale sites to move excess product at discounted prices. However, if these sites are better-organized and provide a more pleasant online experience, why should luxury consumers buy full-price?
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Movado’s Derek Jeter watch a home run
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.
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Chanel chooses gender ambiguity with Fall/Winter 2011 campaign
French fashion house Chanel released a new video for its pre-Fall/Winter 2011 campaign that highlights the androgynous trend that has recently taken over the fashion world.
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Balenciaga blends tradition, technology with Fall/Winter campaign, new Web site
Balenciaga is emphasizing the brand’s dedication to its heritage while looking to the future in its Fall/Winter 2011 campaign, as well as in a revamped Web site, which should be launching later this week.
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European debt, Mercedes-Benz and Giorgio Armani – News briefs
Today in luxury marketing – Euro debt worries hit Milan; Mercedes-Benz previews new B-Class ahead of Frankfurt debut; Armani to design Olympic gear.
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How to use mobile bar codes in direct response marketing
One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism
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