The Venetian and The Palazzo have with Cheetah Mail, Experian Marketing Services and iLoop Mobile to create the mobile initiatives. Both companies is also using SMS to let consumers opt-in and receive information on upcoming promotions.

“With increasing traffic to both The Venetian and The Palazzo’s websites on mobile platforms, the new mobile Web sites offer an optimized experience allowing users to access important information with a user-friendly, polished interface,” said Alan Sanders, corporate emerging media project leader at Las Vegas Sands Corp., Las Vegas.

The Palazzo Las Vegas features more than 3,000 suites.

The Venetian Las Vegas features suites ranging from a standard 65-square foot Luxury Suite to a 10,000-square-foot Chairman Suite.

Hotel accommodations
Guest can access the site by entering http://www.palazzo.com on their mobile browser.

Consumers can browse by category including accommodations, entertainment, dining and grazie.

Guests can check out the suites and learn more about the accommodations, as well as click to call to make a reservation.

Additionally, guests can view the entertainment that is happening in the hotel.

Currently, consumers can watch the Blue Man Group, Jersey Boys and the Phantom – The Las Vegas Spectacular in the hotel and learn more about the shows via their smartphone.

The Palazzo’s mobile site

“The Venetian and The Palazzo ecommerce team are actively developing innovative mobile phone applications on both iPhone and Android platforms,” Mr. Sanders said. “As users visit The Venetian or The Palazzo websites, the browser platform is detected and automatically redirected to the mobile Web site.

Hotel ease
Guests can access The Venetian’s mobile site by entering http://www.venetian.com on their mobile browser.

Venetian guests can also view the hotel’s accommodations, entertainment and dining information.

Consumers can also check out the different hotel rooms and click to call for rates.

The Venetian’s mobile site

In addition, the companies are developing SMS initiatives as part of a multifaceted mobile strategy.

The SMS opt0in group will provide ongoing touch points with guests to offer information and promotions.

“In addition to the newly launched mobile sites, The Venetian and The Palazzo are developing opt-in SMS initiatives providing instant information and promotions to users,” Mr. Sanders said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York