Ultimate expression of wealth is now the operating system: L2
NEW YORK – Apple’s movement into the luxury space is just beginning, and its impeccable brand image paves a clear path, according to L2 during its Winners & Losers in a Digital Age event Sept. 23.
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Piaget promotes design savoir-faire with nocturnal skyline effort
Swiss jeweler and watchmaker Piaget is highlighting its passion for perfection with a new advertising campaign that seeks to inspire consumers.
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New routes to loyalty rely on seamless, consumer-focused engagement: report
To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
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Galeries Lafayette focuses on art of living with new home store concept
French department store chain Galeries Lafayette is feting the opening of its renovated store that combines gourmet offerings and its homewares under one roof.
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Lancel stages meet-cute between woman and handbag
French leather goods maker Lancel is using a multimedia narrative about a chance encounter to introduce its latest handbag collection, Charlie.
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