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Top metrics for measuring mobile Web usability – Mobile Marketer

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April 3, 2013

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Top metrics for measuring mobile Web usability
While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketer still face many challenges including measuring cross-channel use, device fragmentation and the fast pace of change in mobile.
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Playboy attracts new generation of readers with revamped, design-driven iPhone app
Playboy is indulging tech-savvy users with a new iPhone application that aims to engage them with modern culture and bite-sized content.
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Chili’s flaunts mobile app, drives downloads through iAd campaign
Restaurant chain Chili’s Grill & Bar has tapped Apple’s iAd network to help get the word out about its new mobile application and, ultimately, increase downloads.
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LPGA mobilizes tournaments to enhance fan experience
The Ladies Professional Golf Association is building on its mobile initiatives by rolling out tournament-specific sites to connect with attendees and athletes at events.
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