Dior explores art heritage in summer-long content series
French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.
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Kenzo builds 3D virtual gallery to illuminate fall collection
French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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The Ritz-Carlton aggregates UGC to scale memories campaign
The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.
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Armani aims for privé collection approachability via beauty effort
Italian apparel label Giorgio Armani is expanding the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.
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Fortnum & Mason takes food outdoors with first festival appearance
British department store Fortnum & Mason is partnering with the Port Eliot Festival in Cornwall, England, to reach foodies outside of its store.
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Lexus tours Australia to give consumers branded experience
Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.
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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership
Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.
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William Raveis improves consumer experience with StreetEasy partnership
Real estate firm William Raveis streamlined the consumer journey upon entering the city of New York by teaming up with property aggregator StreetEasy.
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Luxury marketers give glimpse of fall fashions in W’s August edition
Christian Dior and Louis Vuitton are among the fashion marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.
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Bentley, Dom Pérignon, Donna Karan and watchmakers – News briefs
Today in luxury marketing – Bentley may add fifth luxury model after SUV hits road in 2016; Martha Stewart and Dom Pérignon are a match made in the Hamptons; Donna Karan to close Manhattan flagship store; Watchmakers and luxury jewelers blur the lines.
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