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The pros and cons of real-time bidding for mobile – Mobile Marketer

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January 15, 2013

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The pros and cons of real-time bidding for mobile
Real-time bidding promises to impact the way in which mobile ad inventory is traded and can significantly boost performance, according to a new report from Adfonic. However, it still comes with some challenges for marketers and its future role is by no means guaranteed.
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Coca-Cola exec: Our world is more digitally connected
NEW YORK – A Coca-Cola executive at the National Retail Federation conference said that mobile and social are transforming the way marketers reach consumers and help the brand build ongoing relationships with users.
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IBM exec: Social, mobile no longer emerging technologies
NEW YORK – An IBM executive at the National Retail Federation said that marketers must finally embrace mobile and social because the technologies are changing the way consumers are shopping.
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TaylorMade Golf makes print ads interactive via augmented reality
Adidas Group company TaylorMade Golf is giving magazine readers the chance to “play” with a new club by using augmented reality to interact with the brand’s ad.
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