The pros and cons of real-time bidding for mobile
Real-time bidding promises to impact the way in which mobile ad inventory is traded and can significantly boost performance, according to a new report from Adfonic. However, it still comes with some challenges for marketers and its future role is by no means guaranteed.
Please click here to read the entire story on Mobile Marketer

Coca-Cola exec: Our world is more digitally connected
NEW YORK – A Coca-Cola executive at the National Retail Federation conference said that mobile and social are transforming the way marketers reach consumers and help the brand build ongoing relationships with users.
Please click here to read the entire story on Mobile Marketer

IBM exec: Social, mobile no longer emerging technologies
NEW YORK – An IBM executive at the National Retail Federation said that marketers must finally embrace mobile and social because the technologies are changing the way consumers are shopping.
Please click here to read the entire story on Mobile Marketer

TaylorMade Golf makes print ads interactive via augmented reality
Adidas Group company TaylorMade Golf is giving magazine readers the chance to “play” with a new club by using augmented reality to interact with the brand’s ad.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free