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The North Face debuts social and mobile video campaign targeting urban consumers
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
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Norton brings the fight against cyberbullying to where digital consumers will see it
Digital security company Norton has set its sights on addressing one of the more socially sensitive problems happening within its purview — cyberbullying — with an initiative that includes a social media component and a mobile-optimized film.
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Mary Kay crowdsources content creation with omnichannel campaign
Direct-sales beauty company Mary Kay is making a splash in the digital space with a new omnichannel campaign that mirrors the approach of an immediate competitor.
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Ringling Bros. takes back the circus in election-themed social video campaign
In a time when new election controversies seem to come out daily and members of all political parties throw out derogatory terms, Ringling Bros. and Barnum & Bailey is launching a social media and mobile video campaign to take back the word “circus” to its original meaning.
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