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Are marketers ready to pour serious money into tablet advertising? – Mobile Marketer

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July 2, 2013

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Are marketers ready to pour serious money into tablet advertising?
As mobile spend continues to grow, marketers are upping their investments in ad formats made specifically for tablets that take advantage of a bigger screen size and interactive elements such as video and rich media. However, there are still significant challenges as new devices and form factors hit the market.
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How to prepare for the next generation of mobile-driven marketing
As mobile marketing continues to mature, a plurality of brands will move from making just tactical decisions and devoting more time and resources to developing broad multichannel strategies that have mobile at the core.
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Taco Bell expands Instagram efforts for Cantina Double Steak Quesadilla launch
Taco Bell is ramping up its mobile and social efforts with a new event that lets consumers be a photographer and capture photos of its new Cantina Double Steak Quesadilla meal.
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Emerging countries open up new opportunities for marketers: report
Sixty-eight percent of consumers surveyed in emerging markets said that they want to receive weekly mobile promotions, according to a new report from Upstream.
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