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The mobile phenomenon: How to stand out – Mobile Marketer

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June 17, 2013

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The mobile phenomenon: How to stand out
The mobile ecosystem has grown by leaps and bounds over the past few years and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the full power of the medium to stay ahead of competition.
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Sprint leverages Twitter for second-screen effort targeting NBA championship viewers
Sprint is making mobile the focus of a second-screen campaign during the National Basketball Association championship series that delivers real-time video via Twitter.
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Seattle Sun Tan builds SMS database by 4,750 consumers in one month
Tanning salon chain Seattle Sun Tan is seeing some initial success with its SMS program as a result of promoting its mobile initiatives through in-store and digital calls-to-action.
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What to expect at Nonprofit Mobile Day 2013
Executives from the Museum of Modern Art, The Humane Society and American Red Cross and more will discuss how their organizations are using mobile to drive marketing and fundraising efforts during the fourth annual Nonprofit Mobile Day. Please click here to read the entire story on Mobile Marketer

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