Hermès targets new generation of silk scarf-buyers via short film
French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
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Marc Jacobs preens fashion show savvy via blogger collaboration
Marc Jacobs Intl. looked to connect with consumers during its Marc Jacobs Collection runway show by collaborating with renowned blogger Leandra Medine of “The Man Repeller,” who live-hosted the show last night.
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Mandarin Oriental bolsters shore-side location with cruise package
Mandarin Oriental, Singapore, is encouraging bookings from affluent travelers entering the city through the newly-opened international Marina Bay Cruise Center with a package that includes transfer and meals.
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Tod’s taps social media, print marketing to launch capsule collection
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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Audi chooses entertainment value for S range campaign
Audi of America is hyping its S model range for the first time via a dedicated television campaign beginning with a commercial that is airing with National Football League games in addition to placements on select cable networks and online media.
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Importance of mobile strategy for private aviation providers
Even though private aviation travelers are older consumers who may not be the most connected people, a mobile strategy by providers is of the utmost importance.
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Dior, Audi, BMW, China and luxury stocks – News briefs
Today in luxury marketing – Dior Homme reopens in New York; Audi threatens BMW’s seven-year lead in luxury car sales; In Greater China, luxury forecasts yield mixed results; Luxury goods plays that meet the tests of Wall Street legends.
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Why mobile should be part of your holiday retail strategy
Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.
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