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The home advantage: Mobile’s use throughout the day grows
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
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Apple’s iBeacon hardware plan seen expanding retailers’ reach
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
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Product functionality drives mobile-ad effectiveness: report
Marketers have the opportunity to increase the effectiveness of their mobile display ads by focusing on the functional aspects of the products they are advertising, a new academic research report concludes.
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Jack Daniel’s monitors social media to hone Honey brand Web presence
Jack Daniel’s newest digital summer campaign leverages mobile as a sweepstakes entry device that taps into existing behaviors the spirit brand has noted from target consumers via social listening.
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Sports Illustrated launches FanNation for daily fantasy sports games
Sports Illustrated unveiled FanNation, a free mobile application for daily fantasy gameplay available on mobile devices and the Web.
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