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The future of VR lies with collaborative experiences: Adidas – Mobile Marketer

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June 16, 2016

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The future of VR lies with collaborative experiences: Adidas
NEW YORK – An Adidas executive at Intersect Fashion New York 2016 described that while virtual reality is on the rise, the user-experience is too lonely as of now and marketers should attempt to create a more inclusive experience in which consumers can interact with other humans such as peers, friends or brand associates.
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Q&A: How Marriott’s real-time command center cultivates social engagement, geo-fencing
The rollout of Marriott’s real-time command center, M Live, has enabled it to further optimize its presence on mobile channels and discover the importance of connecting with consumers during their travels, a strategy that has yielded 82 percent engagement with the hospitality brand’s social accounts.
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Native social ads grab bigger slice of location-targeted ad spend: report
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
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Taco Bell unwraps real-time location data to serve relevant mobile messaging
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time.
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