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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions
One of the preeminent business publications, The Economist leverages multiple mobile platforms to engage current subscribers and also to attract new readers. This Q&A with a senior exec dives deep into the media brand’s unique take on mobile and subscription versus advertising.
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Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
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Mobile performance advertising for financial services extends beyond search: report
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
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Starbucks race-campaign backlash points to mobile-coffee harmony
Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.
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Avon makes bold social statement with word-of-mouth strategy
Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics’ monthly Love List, which provides marketers with a sentiment score based on social interaction, proving that the makeup brand’s word-of-mouth sales strategy is effective even on mobile.
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