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The cold coffee tweet that changed Four Seasons’ approach to social media – Luxury Daily

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October 17, 2014

Four Seasons NY Tweets

Four Seasons NY Tweets

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Easy days are over in China
NEW YORK – Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.
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Global digital marketing requires country-specific strategies
NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.
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Leveraging blogger interactions can educate consumers via relatability
NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.
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Galeries Lafayette holiday campaign centers on gang of monsters
French department store chain Galeries Lafayette is looking to delight children of all ages with a quirky monster-themed Christmas campaign, launching Nov. 5.
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Cultural integration needed to see success in emerging nations
NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High Net Worth Individuals in BRIC-dom: facts and myths about their consumption of luxury” session at Luxury Interactive 2014.
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The cold coffee tweet that changed Four Seasons’ approach to social media
Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014.
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Marketers take advantage of WSJ. magazine’s October edition’s expanded reach
Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.
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Kering, Tag Heuer, Stuart Weitzman and Dolce & Gabbana – Live news
Luxury Daily’s live news from Oct. 16 – Kering partners with International Trade Center in Madagascar; Tag Heuer gains viral attention from video campaign; Stuart Weitzman and Harper’s Bazaar launch new boot collection; Dolce & Gabbana designs Claridge’s Christmas tree in London.
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