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FTC wants mobile firms to do more to protect consumer privacy – Mobile Marketer

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February 5, 2013

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FTC wants mobile firms to do more to protect consumer privacy
The Federal Trade Commission continues to underscore its focus on mobile privacy, having reached an $800,000 settlement with social networking app Path over privacy-related claims and issuing new mobile privacy guidelines in the same week.
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Biggest mobile plays and fumbles during Super Bowl XLVII
With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to add addition interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.
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Nestle puts QR codes at center of global effort to provide nutritional information
Nestle has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile as well as the environmental and social impacts of its products.
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Avenue mobile campaign achieves approximate 6,600pc ROI
Avenue saw big success for a rich media messaging campaign it ran and promoted through in-store advertising, online, email and social media.
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Brooklyn Nets shoot for real-time mobile engagement
The Brooklyn Nets is ramping up its mobile strategy with a couple of mobile applications that not only put fans closer to their favorite team but also serve as an in-stadium guide. 
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