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The biggest mobile marketing wins and losses of 2015 – Mobile Marketer

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December 18, 2015

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The biggest mobile marketing wins and losses of 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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Why mobile is a gateway tool for hiring millennials
Although mobile is typically synonymous with personal communication and advertising opportunities, it is also functioning as an optimal tool for locating premium new talent, especially among the millennial generation.
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Newsweek unfurls mobile-optimized redesign with sticky social-sharing bar
Newsweek is catering to its digital readers by rolling out a mobile-optimized redesign of its site, featuring smartphone-friendly tools such as a sticky social sharing bar and easier navigation.
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Palm Springs heats up tourism via augmented reality visitors’ app
The city of Palm Springs, CA, is bringing augmented reality to the oasis in the form of a mobile application boasting interactive maps, geospatial search and information regarding must-see tourist spots.
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