Biggest risk of partnerships is brand dilution: Luxury Institute
Collaborations can sometimes be risky for luxury brands, and half of affluent shoppers say that the biggest risk for a luxury partnership is the potential damage to the brand’s image or reputation, according to the latest survey from the Luxury Institute.
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Fendi generates interest in Casa collection via site redesign
Italian fashion house Fendi is generating interest in its home furnishing collection through a revamped Web site that features large images, video content and easy browsing capabilities.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Armani adds technologically-advanced lip care to beauty portfolio
Italian label Giorgio Armani is advancing its beauty offerings through a new line of technologically-advanced lipsticks that may have health benefits for consumers.
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The Bellevue Collection showcases expansion via QR code content
Upscale shopping and residential development The Bellevue Collection in Bellevue, WA, is showcasing the expansions to its three-part property via content accessible through a QR code.
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Gemfields releases capsule collection exclusively at Couturelab
Colored-gemstone maker Gemfields is releasing a capsule collection of its jewelry line fronted by actress and brand ambassador Mila Kunis to be sold exclusively at British retailer Couturelab.
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Mandarin Oriental expands in a growing Chinese commercial center
Mandarin Oriental Hotel Group is expanding its presence in the brand’s most prolific continent with a property in Shenzhen, China slated to open in 2017.
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Royal Mail fetes Rolls-Royce, Aston Martin via stamp series
Britain’s Royal Mail is honoring 10 revered British automakers, including Aston Martin and Rolls-Royce, with a set of stamps that showcases vehicles from an industry heyday in the 1960s and ’70s.
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Chanel, Hermés show off fall/winter collections in fashion issue of WSJ. magazine
Chanel, Hermés and Dior are among fashion marketers showing off their fall/winter collections in WSJ. magazine’s fifth anniversary issue “Women’s Style” that is aimed toward affluent women.
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Versace, Audemars Piguet, J. Mendel and Mercedes – News briefs
Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.
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Creative organizations are led by formidable individuals
Towards the beginning of the film, “North by Northwest,” actor Cary Grant says to his secretary, “In the world of advertising there’s no such thing as a lie. There’s only the expedient exaggeration.”
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