MOBILE COMMERCE DAILY
The News Leader in Mobile Commerce and Retail

January 18, 2017;

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Category: Columns

5 TIPS FOR MANAGING COMPLEX MOBILE MARKETING ASSETS
http://www.mobilecommercedaily.com/?p=116354

By a MCD columnist 

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

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Category: Multichannel retail support

KOHL’S IS WORKING ON A GRADUAL MOBILE TRANSFORMATION, SAYS EXEC
http://www.mobilecommercedaily.com/?p=116326

By Danny Parisi

NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company.

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Category: Payments

STAPLES EXEC: WE ARE MAKING A COMMERCE A UNIVERSAL EXPERIENCE
http://www.mobilecommercedaily.com/?p=116315

By Danny Parisi

NEW YORK — The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce, according to an executive from the company.

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Category: Inventory management

INTEL, HONEYWELL TO DEVELOP IN-STORE IOT PLATFORMS
http://www.mobilecommercedaily.com/?p=116328

By Brielle Jaekel

Intel and productivity solutions manufacturer Honeywell have teamed up together to bring the Internet of Things into retail business operations for retailers to learn more about their customers to better serve them.

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Category: Multichannel retail support

TORY BURCH EXEC: RETAIL NEEDS TO BRIDGE THE ONLINE AND OFFLINE GAP
http://www.mobilecommercedaily.com/?p=116311

By Danny Parisi

NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.

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Category: Content

MOBILE MINUTES: GOOGLE’S SMARTWATCHES; SNAPCHAT IPO; WINDOWS TESTING TEAM; ZUCKERBURG TAKES THE STAND
http://www.mobilecommercedaily.com/?p=116338

By Staff reports

Today in mobile marketing - Google's upcoming smartwatches will borrow Apple's 'digital crown;' There's only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.

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Category: Content

MEDIA, MOBILE AT THE PRESIDENTIAL INAUGURATION: PUBLISHERS BET ON IMMERSIVE COVERAGE – MOBILE MARKETER
http://www.mobilecommercedaily.com/?p=116341

By Staff reports

Mobile Marketer today - Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage; Verizon looks to simplify customer experience through new features in My Fios App.

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Category: Advertising

MASERATI SEEKS TO SET CONSUMERS FREE TO DO WHAT THEY WANT – LUXURY DAILY
http://www.mobilecommercedaily.com/?p=116348

By Staff reports

Luxury Daily today - Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.

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