MOBILE COMMERCE DAILY
The News Leader in Mobile Commerce and Retail

February 27, 2017;

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Category: Messaging

VIBER LAUNCHES IN-CHAT SHOPPING PLATFORM
http://www.mobilecommercedaily.com/?p=117645

By Danny Parisi

Viber is embracing the evolution of messaging beyond simple SMS capabilities with the launch of a new in-chat shopping experience for users, hoping to compete with other monetized messaging applications such as WeChat.

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Category: Multichannel retail support

GAP SEES GROWTH FROM MOBILE POINT-OF-SALE INTEGRATION
http://www.mobilecommercedaily.com/?p=117647

By Danny Parisi

With the introduction of a mobile point-of-sale system in 20 percent of its stores, Gap believes that this expansion will bring higher mobile engagement and sales.

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Category: Research

SMARTPHONE ACTIVITY SEEING MASSIVE GROWTH AT EXPENSE OF OTHER DEVICES: ADOBE REPORT
http://www.mobilecommercedaily.com/?p=117649

By Danny Parisi

The rise of mobile is continuing unabated with smartphone traffic and app installs up 7 and 8 percent respectively in the first month of 2017, according to a new report from Adobe.

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