59pc of users as comfortable with mobile advertising as with TV, online ads: study
Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi.
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Technology only an enabler to disrupting digital marketing: Hybris exec
PALM DESERT, CA – A Hybris executive at eTail West said that technology is only an enabler when it comes to connecting with consumers. The real challenge is digging into experiences.
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Sole Society picks Facebook feed content to incorporate mobile into social

PALM DESERT, CA – A Sole Society executive at eTail West said that mobile is impacting the type of Facebook content that the company is buying, engaging with and producing for.
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Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement
Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.
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Tracking mobile offers from eyeball to purchase
A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer’s site on their mobile device while shopping in a retail store.
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