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TD Ameritrade refreshes mobile apps for simpler investment management

August 7, 2012

The TD Ameritrade Mobile Trade iPhone app

TD Ameritrade has revamped its iPhone, iPod touch and iPad mobile applications to give traders and investors more options on how to manage their finances.

With the updates, TD Ameritrade clients have greater access to trading options and market research reports. The updates have been made to the TD Ameritrade Mobile app and the TD Ameritrade Mobile Trader app.

“Today’s investor is looking for more functionality out of their mobile experience,” said John Hart, director of active trading at TD Ameritrade, Omaha, NE.

“While our Web site is always available, we identified a few key areas that a native app could provide a much more streamlined and responsive experience,” he said.

“This new app is a framework that sets us on a path of continual growth and development for our investing clients.”

New features
The new app features in the TD Ameritrade Mobile app include more access to account information as well as option and equity trading.

Additionally, users can access watch lists, charts and third-party research. For instance, global index, IPO and dividend information is available to clients through the app.

Users can also read news articles from companies including MarketWatch and BusinessWire from inside the app.

The TD Ameritrade Mobile Trader app has also been revamped with features such as a lighter user interface and more trading capabilities.

Trader app users can stream CNBC and tastytrade content from the app.

Revamped versions of the Android versions of the app are scheduled to take place later this year. The app is also available for BlackBerry and Windows devices.

The TD Ameritrade Mobile app

Mobile update
TD Ameritrade originally launched its mobile trading platform in 2011 (see story).

As institutions continually see more consumers access their accounts from their mobile devices, more are revamping their apps and sites with new features to help consumers.

For instance, Fidelity Investments also recently revamped its iPad app to let clients manage their funds while on the go (see story).

Although mobile is picking up traction for TD Ameritrade’s clients, it is still a relatively new channel that is only part of the company’s overall strategy, per Mr. Hart.

“Mobile is just another facet that our clients expect to interact with us through and we support both our trading and investing clients with highly-focused and thoughtful apps that deliver client-focused information quickly and efficiently,” Mr. Hart said.

“We will always respond to clients’ needs,” he said. “Right now, we see that mobile is a growing trend and we intend to support that.”

“This does not detract from our continuing efforts with our talented customer support teams, our Web site, Trade Architect, thinkorswim or any of the other trading systems or platforms that we support today. All of these platforms, including mobile, are important to our clients.”

Final Take
Lauren Johnson is associate reporter on Mobile Commerce Daily, New York

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