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Target’s mobile growing pains a cautionary tale for marketers – Mobile Marketer

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June 1, 2015

 

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Target’s mobile growing pains a cautionary tale for marketers
Target has earned a reputation as a mobile leader by aggressively pivoting from a traditional bricks-and-mortar retailer to a mobile-centered operation, but the company may have overextended itself in the race to have a presence across multiple platforms, with the user experience suffering in some cases as a result, according to a Mobile Marketer analysis.
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Platform Pulse: What Google’s app tracking for iOS means for marketers
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
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NCAA tracking of Final Four sponsor mentions on social helps gauge ROI
The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors’ return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.
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Last-minute hotel apps’ personalization rings true for mobile users: report
A report from Key Lime Interactive has shown that travel and hospitality marketers engaged in the mobile application space must offer users a personalized experience, loyalty program integration and last-minute deals to ensure a streamlined shopping process and maintain their coveted space on consumers’ smartphones as competition grows.
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Food & Wine smiles on emoji keyboards to connect to fans
NY Times culinary publication Food & Wine has launched an emoji and branded sticker keyboard application to expand its consumer reach and become a staple in food and beverage culture.
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