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Target’s groundbreaking music break during Grammys extends to social – Mobile Marketer

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February 12, 2016

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Target’s groundbreaking music break during Grammys extends to social
Target is building on its ambition to make memorable pop-culture moments during this year’s Grammys with behind-the-scenes access on social media for a live music video with Gwen Stefani.
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Opera tries to translate mobile advertising growth to Chinese market
With Opera Mediaworks’ mobile advertising business up 41 percent year-over-year and video – one area of focus – a growing trend, the platform’s parent company is considering a $1.2 billion acquisition offer from a consortium of Chinese companies.
Please click here to read the entire story on Mobile Marketer

Kate Spade brings high-quality streaming to Facebook Live for runway show
Apparel and accessories designer Kate Spade is hoping to innovate in the live streaming field by taking a high-quality approach to its NYFW runway show airing on Facebook Live.
Please click here to read the entire story on Mobile Marketer

Ford reduces assembly errors by 7 pc with wearable device
Ford Motor Company is hoping to speed up vehicle production rates with a new wearable device that pairs with a smartphone application to decrease unnecessary in-house travel time for employees.
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