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Target aims to increase purchase intent via iPad app

November 16, 2010

target-1-copyTarget is aiming to get consumers in-store by letting them flip through the company’s weekly ad and create a shopping list via an iPad application.  

Users can search and browse products via the application, as well as find the closest Target location. The application is available for free download in Apple’s App Store.

“At Target, we recognize our guests are connected, through a multitude of mobile and social networking technologies,” said Molly Koenst, spokeswoman for Target, Minneapolis, MN.

“By leveraging innovative technologies, we are delivering highly-relevant and differentiated shopping solutions that are personal, simple, and accessible anywhere and anytime,” she said.

Mobile ads
The Target application features a weekly ad that lets consumers flip through the pages to see the deals at their local store.


In addition, users can drag any item from the weekly ad or catalog and add it to their shopping list.

Consumers can expand the shopping list by adding their own custom items, such as milk or eggs.


The application features catalogs that include the Explore Club Wedd, Target Baby and other seasonal catalogs.


Additionally, consumers can search and browse products from, see item details, add them to a list and buy from the Web site.

The left side of the application features Bullseye, Target’s iconic dog. His head bobbles with the flick of a finger.

“Our products and services help differentiate Target, engage our guests and make both their online and in-store shopping experiences more enjoyable and convenient,” Ms. Koenst said.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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