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Talk-worthy, shareable content key to word of mouth amplification: report – Luxury Daily

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August 14, 2015

Exterior image of The Ritz-Carlton, Chicago

Exterior image of The Ritz-Carlton, Chicago

Millennials’ wealth management preferences differ from boomers: report
Millennial investors have different preferences compared to their baby boomer parents when it comes to wealth management, according to a new report by Luxury Institute.
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Anya Hindmarch reflects on unorthodox designs via craftsmanship
British accessories label Anya Hindmarch is touting the craftsmanship behind its whimsical and often humorous products through a new social effort.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Vogue Video’s Beauty School brings tutorials back to basics
Condé Nast Britain is expanding the coverage found on Vogue Video to include beauty content to further the video hub’s positioning as a one-stop resource for consumers.
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Harrods boosts engagement surrounding Fendi pop-up with mobile game
British department store Harrods is prompting consumer competition with a mobile game celebrating its Fendi pop-up display.
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Talk-worthy, shareable content key to word of mouth amplification: report
The Ritz-Carlton Hotel Company leads online conversation among hospitality brands in the United States, according to a new report by Engagement Labs.
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Social ad budgets should be moved over to media teams: Forrester
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
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Donna Karan, Dior, Lexus and Hublot – Live news
Luxury Daily’s live news from Aug. 13 – Donna Karan revamps social strategy as PR exec steps down; Dior taps blogger to inspire around makeup collections; Lexus releases SNL writers’ comedy series for subtle branding; Hublot highlights elite record through Chelsea Football Club placement.
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Bergdorf Goodman, De Beers, Middle East and Tesla – News briefs
Today in luxury marketing – Ellen DeGeneres and Bergdorf Goodman getting together for fashion pop-up; Meet the 29-year-old head designer behind De Beers’ diamond jewelry; Wanted: Arab brand ambassadors; Tesla’s new deal: Fewer cars, more shares.
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Why luxury brands must invest more in digital advertising
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.
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