Macy’s is the launch advertiser of Hearst’s Good Housekeeping @Home App, pushing its Election Day sale through a retail call to action that promises 20-50 percent off for consumers that shop there and then.

Leading up to the release of the “Iron Man 2” movie, Marvel Entertainment has launched the commerce-enabled Iron Man Central application for the iPhone.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Registration is open.

Ski/snowboard equipment and apparel brands Black Diamond, Burton, K2, Obermeyer and Smith are featured in the new shopping section of the REI Snow Report application for iPhone and iPod touch.

Known for relying on SMS texts to vote for favorite performers, the world-famous American Idol show on the Fox television network now has its own iPhone application as it enters its eighth season of broadcast.

Outdoor gear and apparel retailer Recreational Equipment Inc. has launched a new snow-conditions mobile application, but with a twist: It has an embedded storefront.