Articles Tagged ‘Zeebox’


Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Why are marketers not tying mobile commerce into TV campaigns?

December 31, 2012

Mobile has proved itself to be television’s new best friend for marketers. However, not many broadcasters and advertisers are incorporating commerce into their initiatives, which could be a missed opportunity for new forms of revenue.

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American Express, Fox enable mobile commerce for “New Girl” viewers

November 27, 2012

American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.

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