Procter & Gamble is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.

Digital incentive and information management company Zave Networks and mobile service provider Didmo are teaming up to help advertisers deploy mobile applications and coupons.

Pathmark has launched Pathmak Online Advantage, a savings program that delivers digital coupons available on mobile devices and the Web.

A&P, Waldbaums, Super Fresh and The Food Emporium have introduced digital coupons available on mobile devices and on the Web.

A&P, Waldbaums, Super Fresh and The Food Emporium have introduced digital coupons available on mobile devices and on the Web.

Zave Networks and Scanbuy have partnered to offer consumers an easier way to access discounts and coupons wherever they go.