Articles Tagged ‘Zappos’


How to optimize the impact of micromoments: Zappos exec

October 18, 2016

PALM SPRINGS, CA – A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.

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Zappos’ Snapchat filter targets digitally savvy shoppers for Cyber Monday

December 1, 2015

Online footwear retailer Zappos developed a Snapchat filter to maximize awareness on Cyber Monday in an attempt to drive sales with millennials and those who are likely to be online shopping.

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Correction: Gilt exec: Accessories and jewelry are heavy-hitting items on mobile

October 19, 2015

In her presentation, Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, said that the retailer’s consumers do not have an issue purchasing a $20,000 Hermès on their mobile devices, not what was originally reported by Mobile Commerce Daily. We regret this error.

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Gilt exec: Accessories and jewelry are heavy-hitting items on mobile

October 16, 2015

RANCHO MIRAGE, CA – A Gilt executive at the Mobile Shopping Summit 2015 revealed that consumers have no problem purchasing items such as Hermès handbags on mobile, suggesting that accessories and jewelry are better suited to mcommerce than ready-to-wear apparel.

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Zappos brandishes simplicity via in-app customized widgets for Android

April 24, 2015

Zappos is making the shopping process even more streamlined for its Android customers by updating its mobile application to include a more user-friendly interface and a series of personalized widgets, proving that offering in-app recommendations based on previous purchasing behavior is a valuable strategy for mobile and online retailers.

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Zappos integrates Touch ID for significant improvement to mobile shopping

March 9, 2015

Amazon’s Zappos, already a leader in mobile shopping convenience, continues to focus on streamlining the experience even more, which is why it is the latest retailer to make Apple’s Touch ID technology available to its application users.

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Zappos execs: Omniplatform is key for healthy retargeting, ROI growth

February 18, 2015

PALM DESERT, CA – Zappos executives at eTail West 2015 discussed the brand’s future plans for augmenting its mobile strategy, including mobilizing a retargeting platform that saw success on desktop, placing a bigger focus on programmatic and ramping up efforts for mcommerce campaigns to convert browsers into shoppers.

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Zappos combines mobile with personal customer service for easy shopping

December 1, 2014

This holiday season, Zappos is harnessing shoppers’ love affair with their smartphones to make it easy to shop anywhere and anytime via customer service-driven services such as Ask Zappos and curated collections.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 9, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 8, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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