Articles Tagged ‘Yum Brands’


Mobile Minutes: Android Wear’s fashion ploy; YouTube’s “bumper” ads; Mobile panic buttons; Mobile order-ahead’s power

April 27, 2016

Today in mobile marketing – Google’s latest step to make Android Wear devices more fashionable; You can’t skip YouTube’s new 6-second ‘bumper’ ads; Risks to women spur mobile-phone panic button rule in India; Yum! Brands earnings show the power of mobile order-ahead.

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McDonald’s cooks up mobile payments in China, following KFC

July 7, 2015

McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.

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KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign

November 30, 2012

Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.

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