Articles Tagged ‘Wladimir Baranoff-Rossine’

Speed differentiates mobile merchandising from online this year

December 7, 2012

Whether it is locating in-store inventory, checking out or linking shoppers to social media sites, retailers are merchandising their mobile sites and applications this year with the consumer’s time and patience top-of-mind.

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The difference between mobile Web and app shoppers

October 8, 2012

Marketers are increasingly using mobile to drive both online and in-store revenue. However, with the bulk of mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.

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