Articles Tagged ‘Wilson Kerr’


Everlane, Zulily embrace Facebook Messenger for customer service

March 27, 2015

Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

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(RED), Khan Academy embrace Square Cash for fundraising

March 25, 2015

Nonprofit organizations (RED) and Khan Academy are among the early adopters of Square Cash’s new payment capabilities.

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Apple Watch may face uphill trek in driving mobile commerce

March 11, 2015

The Apple Watch will play a role in driving lower-value tap-and-go mobile proximity payments in travel and transit, but its likelihood of becoming a mainstream platform for mobile commerce is debatable due to lack of scale, high price points and a perception among consumers that wearables are novelty products.

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World Jewels polishes sales via customization options on mcommerce site

March 5, 2015

Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.

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Joe Fresh takes US trendy apparel turf war to app

March 3, 2015

Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.

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Barclays pushes for social commerce with Twitter payments feature

February 26, 2015

Barclays bank is teaming up with Twitter to unroll a payments feature via its Pingit mobile application for consumers in Britain, proving that social networks continue to take on more commerce options in the mobile space.

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JustFab’s native shoe ad gets personal on Huffington Post

February 26, 2015

In a reflection of mobile native advertising’s potential outside of Facebook, JustFab, an online retailer that entices shoppers with a display of beautiful images to provoke purchases, is running a shoe campaign on the Huffington Post news feed on mobile that uses an easy-to-navigate interactive style guide to drive sales.

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No mobile commerce site? Your Google search rank is in jeopardy

February 23, 2015

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

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Starbucks’ Apple Pay integration will brew up in-app revenue

February 17, 2015

Starbucks’ integration of Apple Pay into its popular mobile application will permit quick reloading of the coffee retailer’s loyalty cards, sending more money into its app while burnishing its lead in mobile payments.

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JetBlue flies in Apple Pay for in-flight purchases, seating upgrades

February 12, 2015

JetBlue Airways is bolstering its mobile offerings by enabling travelers to purchase snacks, beverages and upgrades to premium seats via Apple Pay, making it the first airline to roll out this feature and suggesting that more will quickly follow as mobile payments cement their status this year.

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