Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.
Articles Tagged ‘Wilson Kerr’
Nonprofit organizations (RED) and Khan Academy are among the early adopters of Square Cash’s new payment capabilities.
The Apple Watch will play a role in driving lower-value tap-and-go mobile proximity payments in travel and transit, but its likelihood of becoming a mainstream platform for mobile commerce is debatable due to lack of scale, high price points and a perception among consumers that wearables are novelty products.
Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.
Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.
Barclays bank is teaming up with Twitter to unroll a payments feature via its Pingit mobile application for consumers in Britain, proving that social networks continue to take on more commerce options in the mobile space.
In a reflection of mobile native advertising’s potential outside of Facebook, JustFab, an online retailer that entices shoppers with a display of beautiful images to provoke purchases, is running a shoe campaign on the Huffington Post news feed on mobile that uses an easy-to-navigate interactive style guide to drive sales.
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
Starbucks’ integration of Apple Pay into its popular mobile application will permit quick reloading of the coffee retailer’s loyalty cards, sending more money into its app while burnishing its lead in mobile payments.
JetBlue Airways is bolstering its mobile offerings by enabling travelers to purchase snacks, beverages and upgrades to premium seats via Apple Pay, making it the first airline to roll out this feature and suggesting that more will quickly follow as mobile payments cement their status this year.