PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.
Articles Tagged ‘Wilson Kerr’
Numerous mobile wallets have launched in the past year, but Amazon’s decision to pull the plug on its offering just six months after launch could be the beginning of a shakeout as the primary use cases and leaders become more apparent.
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.
PayPal is extending its reach to all major mobile devices with its new app for BlackBerry smartphones, making it clear that it intends to remain a top mobile payment solution despite competition from Apple Pay and Google Wallet.
Mobile wallet solutions, including Apple Pay, Google Wallet and PayPal’s Mobile Express Checkout, and the blend of in-store and mobile activation to drive conversion are among the top mobile commerce trends from 2014.
Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.
Brands and retailers should strive to integrate their offerings with social networks such as Facebook and Foursquare to target specific users as the number of mobile-transaction users rises to two billion by 2017, according to a Juniper Research report.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space.
Twitter’s testing of a “Buy” button gives social shopping a boost, although the move is not likely to significantly enhance revenue, given the social-media site’s strength is handling quick, fast information rather than ecommerce.