Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.
Groupon reported yesterday that 45 percent of its North American transactions in March came from mobile as users increasingly look to the company for local offers when they are on the go.
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
MillerCoors is letting consumers shop branded merchandise from nearly 20 of its beer brands through a new mobile commerce site.
Groupon’s turnaround efforts got a much-needed shot of caffeine from a Starbucks offer last week, highlighting the significant potential mobile holds to drive seamless digital commerce experiences.
The right approach to mobile creative dives deeper than typical banner ads and retailers must make sure their message is clear, concise and incentivized to not only capture a consumer’s attention, but also drive them to the nearest store location.
As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a seamless omnichannel shopping experience, with mobile often playing a starring role.
A Design Within Reach executive who spoke during a Mobile Commerce Daily webinar yesterday said that showrooming offers more of an opportunity than a threat for retailers.
Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.
As devices and network speeds improve and more brands take on a mobile-first approach, mcommerce will continue to accelerate and build momentum in 2013.
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May 23, 2013