Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.
Articles Tagged ‘Wilson Kerr’
Brands and retailers should strive to integrate their offerings with social networks such as Facebook and Foursquare to target specific users as the number of mobile-transaction users rises to two billion by 2017, according to a Juniper Research report.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space.
Twitter’s testing of a “Buy” button gives social shopping a boost, although the move is not likely to significantly enhance revenue, given the social-media site’s strength is handling quick, fast information rather than ecommerce.
Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right.
EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm.
Online travel agency Destinia.com has released the free “Hotel Near Me” application following what it claims is the world’s first successful hotel booking through Google Glass.
Weight Watchers is hoping to boost recruitment with its new Feel Good Cafe in London where customers can sample free meals by posting pictures of the food to social media.
TD Canada Trust gets a leg-up on competitors as the first North America bank to offer mobile payments across all three of Canada’s carriers.