Barclays bank is teaming up with Twitter to unroll a payments feature via its Pingit mobile application for consumers in Britain, proving that social networks continue to take on more commerce options in the mobile space.
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In a reflection of mobile native advertising’s potential outside of Facebook, JustFab, an online retailer that entices shoppers with a display of beautiful images to provoke purchases, is running a shoe campaign on the Huffington Post news feed on mobile that uses an easy-to-navigate interactive style guide to drive sales.
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
Starbucks’ integration of Apple Pay into its popular mobile application will permit quick reloading of the coffee retailer’s loyalty cards, sending more money into its app while burnishing its lead in mobile payments.
JetBlue Airways is bolstering its mobile offerings by enabling travelers to purchase snacks, beverages and upgrades to premium seats via Apple Pay, making it the first airline to roll out this feature and suggesting that more will quickly follow as mobile payments cement their status this year.
PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.
Numerous mobile wallets have launched in the past year, but Amazon’s decision to pull the plug on its offering just six months after launch could be the beginning of a shakeout as the primary use cases and leaders become more apparent.
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.
PayPal is extending its reach to all major mobile devices with its new app for BlackBerry smartphones, making it clear that it intends to remain a top mobile payment solution despite competition from Apple Pay and Google Wallet.
Mobile wallet solutions, including Apple Pay, Google Wallet and PayPal’s Mobile Express Checkout, and the blend of in-store and mobile activation to drive conversion are among the top mobile commerce trends from 2014.