With numerous mobile checkout solutions in the space, restaurants need to determine whether or not the various offerings make sense for their consumer base before jumping on board.
Articles Tagged ‘Wilson Kerr’
Groupon is aiming to significantly differentiate its daily deal offering towards merchants hungry for more data on the in-store redemption of offers with a new tool that more closely closes the loop on transactions.
The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?
With big retailers such as Old Navy, Kohl’s and others all offering limited duration offers, flash sales as a standalone service are losing their relevancy. However, effectively leveraging the intersection of mobile, increased personalization and the urgency of a quick sale could help turn things around.
As competition in the mobile payments space continues to heat up, Isis is hoping to strike gold by giving iPhone users a way to take advantage of near-field communications payments.
Staples has announced a new price match guarantee, encouraging consumers to transact in-store instead of finding a better deal on their smartphones or tablets.
McDonald’s is testing different mobile payment and loyalty programs in the United States as the quick-service restaurant chain likely looks to gain insights that will be used to develop a wider scale mobile payment offering in the future.
Pure-play online retailers are overhauling their business strategies from site design to establishing a physical presence to address the significant growth in mobile shopping.
Samsung’s unveil of the much-anticipated Samsung Galaxy Gear smart watch highlights how marketers such as eBay are moving beyond smartphones and tablets for mobile commerce. However, retailers will have an uphill battle with smart watches since the devices are positioned around simple, utility-driven tasks.
With companies such as Venmo adding social elements to mobile payments, it remains to be seen whether or not consumers are completely comfortable with merging the two spheres of social and payments on mobile.