Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.
Articles Tagged ‘Wilson Kerr’
In a reflection of the growing importance of ecommerce for large retailers and brands, Salesforce has acquired Demandware for $2.8 billion, paving the way for next-generation cloud-based applications and artificial intelligence solutions.
Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.
U.S. Bank is opening its mobile vault to a slew of application updates, including expanded money delivery options and an enhanced check-deposit process, paving the way for the implementation of Touch ID functionality later this month.
Chase plans to install new card-free ATM machines this year, enabling customers to withdraw funds and complete other financial transactions using their smartphones.
Comfort footwear retailer Rockport is leaving behind a significant digital footprint, as evidenced by a massive jump in mobile commerce revenue and a 124 percent year-over-year increase in holiday weekend sales.
MasterCard is rolling out a tokenized checkout experience for its MasterPass platform to allow users to securely shop within mobile applications on any device or online, proving that tokens are increasingly a must-have for mobile payment solutions.
Starbucks is officially making its Mobile Order and Pay feature available for consumers nationwide with Android and iOS devices while preparing for its release in Britain and Canada next month.
Shell is beginning its rollout of the PayPal-enabled Fill Up and Go service across gas stations in Britain, which will allow customers to download the Shell Motorist application and scan a QR code to pay at the pump with their smartphones.
McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.