Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.
Articles Tagged ‘Wilson Kerr’
Hertz has improved its car rental loyalty program and added mobile email alerts to provide up-to-the-minute information for its members.
PayPal has announced its plans to create a payments application for wearable devices, expanding its prowess over mobile commerce.
Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product.
Chipotle has announced that it will be investing $10 million towards integrating mobile payments in its branded application, showing how the quick-service restaurant sees a great value in entering the space.
EBay is betting on mobile and its ties to retailers to help compete against Amazon in the direct-to-consumer space, where the auction giant is reportedly eyeing a bigger role.
Groupon’s $43 million acquisition of apparel flash sales site ideeli is the latest step in how the daily deal juggernaut is continuing to reinvent itself into a mobile-driven business.
British department store chain John Lewis saw quite the uptick in mobile sales over Christmas with around three-quarters of its site’s traffic stemming from mobile.
Underscoring Amazon’s leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.
Sears has been actively building up its Shop Your Way loyalty program into a multichannel program over the past few years, but it seems to have missed the mark by not including a mobile call-to-action in its “12 Days of Kardashian Christmas” campaign.