Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts.

While offering a mobile incentive helps drive traffic in-store and build relationships between companies and consumers, are retailers targeting customers in the right way to increase their revenue?

EBay Inc. is acquiring Where to strengthen its position in local mcommerce and as a multichannel commerce partner for retailers and brands.

Where Inc. has been awarded Patent No. 7,848,765 by the United States Patent Office. The patent safeguards the company’s technology related to the use of geofences in the delivery of applications, content and mobile coupons.

Newly launched Sprint ID lets users of three just-announced Android smartphones customize their handset with applications, widgets, ringtones and wallpapers.

Today in mobile commerce: Brazilian retailer Grupo Pao de Acucar invests in mobile commerce; Point Inside expands to Android devices.

Where has acquired LocalGinger to let local businesses create offers and drive commerce.

Where has rolled out a deal alerts service that pushes mobile coupons and discounts to consumers based on preference and location.