PALM DESERT, CA – A Wet Seal executive at eTail West 2016 claimed that gamification is a crucial aspect of its social media strategy, which is rife with interactive contests and visual imagery meant to ramp up sales among its millennial target audience.
Articles Tagged ‘Wet Seal’
Teen fashion retailer Wet Seal is ramping up its mobile strategy in the second quarter via a new payments partnership with Oink, an integration with Fanreel to showcase user-generated images on its Web site and a big Tumblr push.
SAN FRANCISCO – A Wet Seal executive at the Mobile Shopping Summit said that it is important to evolve with consumers and not constantly present them with the same old offers, deals and ads on mobile.
Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.
The Wet Seal Inc. and Target are the latest retailers to tap the location-based mobile rewards and offers craze to drive foot traffic, customer acquisition and loyalty.
Wet Seal is the latest retailer to partner with Firethorn Holdings, letting consumers give and get gift cards via a mobile application in time for the holiday season.
DALLAS – An eBay exec said the average spend via its iPad app is 50 percent higher than the PC Web average during a panel at the Shop.org conference.
With many retailers using the mobile Web and apps as mini-storefronts, having a spot-on mobile merchandising strategy is becoming increasingly important to driving sales.
Apparel retailer Arden B. has rolled out its mobile commerce site to enhance its consumer experience after the success of Wet Seal’s mobile storefront.
SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.