Warner Bros. is letting “Happy Feet Two” fans preorder a copy of the movie and learn more about the film via their mobile device.

Warner Bros. has partnered with Murphy USA, a national gas station and convenience store chain co-located at Walmart, to use Whrrl as the main focus of their social media campaign for the movie “Due Date.”

GetGlue is monetizing its new application for iPhone with mobile commerce affiliate relationships and branded stickers given as rewards.

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.