Articles Tagged ‘Walmart’


Walmart.com exec says mobile deserves starring role in SEM, product searches

February 18, 2015

PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.

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Walmart’s mobile-enabled grocery ordering drives repeat visits, prompting expansion

February 12, 2015

As Walmart continues to expand its online grocery-ordering test to new markets, the mobile-enabled service is helping the retailer drive repeat business and support customer satisfaction.

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Walmart is sweet on in-app promotions for Valentine’s Day

February 5, 2015

Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.

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L’Oreal, Barilla launch mobile receipts promotions at Walmart

January 9, 2015

As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.

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Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Walmart sees 70pc of Thanksgiving traffic from mobile

December 3, 2014

Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.

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Walmart taps image recognition for holiday photo cards

November 18, 2014

Walmart is attracting tech-savvy consumers this holiday season by giving them an option of using image recognition technology when building their annual photo cards.

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Walgreens’ new Android app exemplifies benefits of Lollipop for retailers

November 13, 2014

Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.

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Walmart streamlines access to in-store product information via app

November 3, 2014

Walmart is kicking off its holiday deals with an expansion of its Savings Catcher feature and a new Search My Store tool that prioritizes key information such as in-store availability and location.

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