Articles Tagged ‘Walmart’


Walmart tests Apple Watch app, suggesting broad market appeal

June 22, 2015

Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.

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Walmart boosts omnichannel push with click-and-collect in China

May 28, 2015

Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders.

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Mobile Minutes: Apple’s music service; Amazon’s advertising platform; Walmart challenges Amazon; Uber lures Google exec

May 15, 2015

Today in mobile marketing – Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.

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Walmart, Tango and Alibaba bring conversational commerce to fruition

May 13, 2015

Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.

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Mobile Minutes: Retailers’ mobile payments; Facebook’s new study; Pinterest’s app developers; Chinese smartphone market

May 12, 2015

Today in mobile marketing – Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese smartphone market, world’s largest, shrinks in first-quarter: study.

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Walmart marries mobile app to wedding and baby registry features

April 28, 2015

Walmart is the latest retailer to add gift registry capabilities to its mobile application, letting users create, manage and share their wedding or baby registry anytime, anywhere.

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Walmart.com exec says mobile deserves starring role in SEM, product searches

February 18, 2015

PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.

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Walmart’s mobile-enabled grocery ordering drives repeat visits, prompting expansion

February 12, 2015

As Walmart continues to expand its online grocery-ordering test to new markets, the mobile-enabled service is helping the retailer drive repeat business and support customer satisfaction.

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Walmart is sweet on in-app promotions for Valentine’s Day

February 5, 2015

Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.

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L’Oreal, Barilla launch mobile receipts promotions at Walmart

January 9, 2015

As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.

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