Articles Tagged ‘Walmart’


Mobile Minutes: New tactics; Twitter buys Magic Pony; Walmart’s Chinese ecommerce business; Apple’s app winners

June 21, 2016

Today in mobile marketing – Advertisers try new tactics to break through to consumers; Twitter buys Magic Pony Technology to expand in machine learning; Walmart in talks to sell Chinese ecommerce business to JD.com; Meet Apple’s 12 best app winners.

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Walmart pilots mobile delivery, circumvents risk with Uber, Lyft partnerships

June 6, 2016

Walmart is stiffening the competition in mobile delivery by partnering with Deliv, Uber and Lyft to provide grocery drop-offs for customers within test markets, in a low-risk test that may produce high reward.

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Will mobile-driven price matching accelerate as Walmart doubles down?

May 27, 2016

Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.

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Walmart Pay’s national launch positions retailer for mobile-driven second half

May 17, 2016

Walmart is gearing up for mobile-driven back-to-school and holiday shopping seasons by rolling out Walmart Pay to big markets such as Texas, Oklahoma and Arkansas, with a national release scheduled to be completed by the end of the summer.

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Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR

May 13, 2016

Today in mobile marketing – Google’s answer to Amazon’s Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB’s new theme.

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Walmart exec: Mobile-enabled pickup complements bricks-and-mortar footprint

May 6, 2016

NEW YORK – A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2016 highlighted how the retailer’s initial success with mobile-enabled pickup options depended on tapping cross-functional teams and launching before the holiday season.

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Merchants’ digital wallets leading the migration to mobile payments: report

April 19, 2016

Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group.

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Native ads in retailers’ apps get more relevant with real-time data

March 31, 2016

A number of big retailers, including Macy’s, Target, Walmart and Staples, are offering more relevant native product listing ads on mobile, enabling brands to reach out to browsers based on real-time shopper data.

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Active in-store Wi-Fi engagements quickly escalating: report

March 29, 2016

Wi-Fi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report coming out on Thursday.

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Subscription box services dominated by mobile-savvy shoppers: report

March 8, 2016

Subscription box services are now mobile-dominant, with 53 percent of traffic coming from smartphones and tablets, pointing to how merchants such as Sephora and Starbucks are appealing to tech-savvy shoppers, according to a new study from Hitwise.

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