Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.
Articles Tagged ‘Walmart’
Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders.
Mobile Minutes: Apple’s music service; Amazon’s advertising platform; Walmart challenges Amazon; Uber lures Google execMay 15, 2015
Today in mobile marketing – Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.
Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.
Mobile Minutes: Retailers’ mobile payments; Facebook’s new study; Pinterest’s app developers; Chinese smartphone marketMay 12, 2015
Today in mobile marketing – Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese smartphone market, world’s largest, shrinks in first-quarter: study.
Walmart is the latest retailer to add gift registry capabilities to its mobile application, letting users create, manage and share their wedding or baby registry anytime, anywhere.
PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.
As Walmart continues to expand its online grocery-ordering test to new markets, the mobile-enabled service is helping the retailer drive repeat business and support customer satisfaction.
Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.
As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.