Newly launched Sprint ID lets users of three just-announced Android smartphones customize their handset with applications, widgets, ringtones and wallpapers.

Canadian wireless carrier Telus has deployed Alcatel-Lucent’s new digital media store to support its ringtone, image and mobile gaming service offerings.

Virgin Mobile Canada has rolled out a storefront to let subscribers buy and download DRM-free full-track music, ringtones, wallpapers, games and applications.

Universal Music Group has partnered with mobile content technology vendor m-Wise to provide a fully managed mobile storefront with keyword management and campaign creation.

Warner Music Group is promoting its catalog of mobile content to the more than 34 million music fans within the Myxer community.

Leading up to the release of the “Iron Man 2” movie, Marvel Entertainment has launched the commerce-enabled Iron Man Central application for the iPhone.

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

NBC Universal Television Consumer Products Group has launched a mobile storefront that lets consumers buy content from their favorite NBC Universal television shows on their mobile phone.

Sony Music Entertainment has partnered with mobile media company SendMe Mobile to offer mobile phone users access to the music label’s roster of artists through SendMeMobile.com.