Macy’s is showing that mobile commerce is a necessity for retailers by partnering with Google Wallet to not only enhance the company’s in-store shopping experience, but set itself apart from competitors.

Walgreens is seeing much success in using mobile as a means of driving loyalty among its customers by providing choice, control and convenience via the channel.

NEW YORK – A Walgreens executive said mobile payments will be another piece of the mobile puzzle as the space continues to mature.

BALTIMORE – Jason Taylor is bullish on the mobile Web for mobile commerce, but applications – do not even ask. Does the Usablenet executive know something that others do not?

Walgreens has relaunched its iPhone application and mobile site to let consumers shop its inventory via their handset.

Visa Inc. is letting iPhone users make mobile transactions by waving their handset in front of a contactless payment terminal.

The Shopper iPhone application has added weekly circulars from more than 100 retailers such as Best Buy, Target and Walgreens.

Walgreens has launched a new mobile site and iPhone application that lets consumers order prescriptions and photos while on the go.

By Marci Troutman

Strategic operating and resource plans for 2010 have begun and it is worth noting how retailers are going to engage in mobile commerce.

Denny’s, Taco Bell and Walgreens are offering consumers mobile coupons within the My Coupons application for Android-enabled phones.