Mobile Marketer today – Walgreens’ new mobile platform refreshes on-demand skincare, telehealth resources, Social ad engagement increases by 10pc with emoji inclusion: Twitter.
Articles Tagged ‘Walgreens’
Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.
Mobile Marketer today – Walgreens expands Google Play search program based on early success; General Mills asks mobile users to elect favorite cereal monster.
Mobile Minutes: Walgreens axes Drugstore.com; Microsoft culls phone business; Baidu’s plunge; Groupon eyes growthAugust 1, 2016
Today in mobile marketing – Walgreens to shut down Drugstore.com, focus on own Web site; Microsoft to cut 2,850 more jobs in exit from phone business; Baidu suffers record plunge in profit; Groupon CEO wants to ‘double down’ on local.
Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application.
Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2016 emphasized the importance of omnichannel experiences, as customers who interact with the retailer through multiple touch points are up to six times more valuable than those who just visit bricks-and-mortar locations.
Walgreens’ latest update to its iOS application includes 3D Touch and Touch ID integrations as well as the ability to search certain keywords from the Web to directly access specific in-app features.
PALM DESERT, CA – A Williams-Sonoma executive at eTail West 2016 claimed that the proliferation of buy buttons will force retailers to adapt their omnichannel initiatives in a bid to follow along with customers throughout the purchasing funnel.
Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift ideas and driving traffic to their online stores.