NEW YORK – An executive with Walgreens speaking at the Mobile FirstLook 2012 conference yesterday said that 40 percent of the retailer’s online prescription refills are being filled via mobile devices.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Walgreens is aiming to drive downloads of its iPhone application with an iAd campaign that promotes the company’s mobile prescription program.

Brands and marketers are taking note that mobile is a key ingredient in driving in-store traffic and retail sales. It is no surprise that companies are building apps specifically for Black Friday to provide consumers with another purchasing medium.

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

With more than 2 million consumers enrolled in its Prescription Ready by Text program and over 25 percent of online prescription refills coming via its mobile app, Walgreens has hit the nail on the head with its use of mobile.

Macy’s is showing that mobile commerce is a necessity for retailers by partnering with Google Wallet to not only enhance the company’s in-store shopping experience, but set itself apart from competitors.

Walgreens is seeing much success in using mobile as a means of driving loyalty among its customers by providing choice, control and convenience via the channel.

NEW YORK – A Walgreens executive said mobile payments will be another piece of the mobile puzzle as the space continues to mature.