Mobile flirting service and social network Flirtomatic sold 28,000-plus virtual gifts in the five days between Boxing Day and New Year’s Eve.

Social networking service Flirtomatic has launched an iPhone application to extend its platform and services – including the selling of virtual goods to consumers and advertising space to brands.

Mobile payments for virtual goods and services sold via online gaming and social-networking sites will continue to grow in 2010, according to a Boku executive.

Cellufun, a social gaming community, said consumers will spend more than $1 billion on virtual goods this year.

Zong has launched Zong+, an online mobile payments platform combining carrier billing with credit, debit and prepaid cards.

Obopay is launching a new mobile payment service that links a consumer’s credit card to their wireless number, with a target on the gaming social networking market.

IMVU Inc., an avatar-based social network and virtual world where people meet and interact in 3D, is letting its members pay for virtual goods using their handsets.

Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins microtransaction and distribution platform for Flash Games.

Boku Inc. has entered the mobile payments space with a bang, having raised $13 million in venture funding and acquiring both Paymo and Mobillcash.