Valpak expands into digital realm via iPhone application
October 13, 2009As part of its ongoing strategy to be wherever the consumer wants it to be, direct mail giant Valpak has launched an iPhone application.
As part of its ongoing strategy to be wherever the consumer wants it to be, direct mail giant Valpak has launched an iPhone application.
Shared mail giant Valpak is making coupons and offers available to consumers via mobile in yet another indication of the channel’s growing appeal for targeted marketing.