Hallmark Channel is teaming up with Valpak for direct mail sweepstakes that includes a QR code on Valpak’s signature blue envelope containing special offers and coupons.

Lifestyle network HGTV is promoting its new “HGTV Design Star” show via a QR code sweepstakes campaign.

Valpak has teamed up with junaio to use the company’s augmented reality application to push geo-targeted coupons from nearby businesses.

Valpak has expanded its mobile couponing application to Android users and consumers who are on a tight budget.

As part of its ongoing strategy to be wherever the consumer wants it to be, direct mail giant Valpak has launched an iPhone application.

Shared mail giant Valpak is making coupons and offers available to consumers via mobile in yet another indication of the channel’s growing appeal for targeted marketing.