New York & Company Inc. is letting on-the-go fashion-savvy consumers shop their favorite looks via a mobile-optimized site, as well as opt-in to receive alerts for upcoming sales or offers.

The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle everything from searching, shopping and buying.

NEW YORK – A Target executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said that mobile is the ultimate connector between retailers and consumers.

Expedia, ShopNBC and ASOS are enhancing and simplifying purchase orders via a new HTML5 mobile platform.

Organization and storage retailer The Container Store has rolled out a mobile-optimized site to increase purchase intent and have a presence on any device that its tech-savvy customers are using.

As consumers become more open to mobile commerce, retailers and brands need to work on ensuring that the mobile site experience matches that of the desktop PC.

The Outnet is letting on-the-go, fashion-savvy consumers shop designer products at discount prices via its new mobile-optimized site.

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

Specialty retailer Garnet Hill saw a 300 percent increase in mobile sales since the company rolled out its mcommerce site in mid-December.