Online money transfer company Xoom has introduced a mobile site that lets consumers transfer money via their smartphones.

Online retailer BuyCostumes.com is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.

ShopNBC has enhanced its mobile site to let consumers watch live, broadcast video from the shopping network on Android and iPhone devices.

Fab, an ecommerce marketplace, has rolled out iPhone, iPad and Android applications that let consumers shop their favorite brands while on the go.

Pharmacy health and beauty retailer Boots is letting consumers browse and shop their favorite products via a mobile-optimized site.

A key challenge for retailers is finding ways to drive consumers in-store to make a purchase. Mobile is the solution, according to experts.

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

Jewelry retailer Zales has rolled out a mobile commerce-enabled site that lets consumers browse and buy products from the company’s entire inventory.

Aeropostale Inc. has rolled out an Android application that lets fashionable consumers shop their favorite looks no matter where they are.

With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device.