Pharmacy health and beauty retailer Boots is letting consumers browse and shop their favorite products via a mobile-optimized site.

A key challenge for retailers is finding ways to drive consumers in-store to make a purchase. Mobile is the solution, according to experts.

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

Jewelry retailer Zales has rolled out a mobile commerce-enabled site that lets consumers browse and buy products from the company’s entire inventory.

Aeropostale Inc. has rolled out an Android application that lets fashionable consumers shop their favorite looks no matter where they are.

With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device.

New York & Company Inc. is letting on-the-go fashion-savvy consumers shop their favorite looks via a mobile-optimized site, as well as opt-in to receive alerts for upcoming sales or offers.

The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle everything from searching, shopping and buying.

NEW YORK – A Target executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said that mobile is the ultimate connector between retailers and consumers.