Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

Neiman Marcus is letting affluent consumers shop its full merchandise assortment via a new mobile-optimized shopping site.

BALTIMORE – Retailers should prominently feature major promotions of the moment on their mobile commerce site’s homepage, per a QVC executive.

BALTIMORE - Jason Taylor is bullish on the mobile Web for mobile commerce, but applications – do not even ask. Does the Usablenet executive know something that others do not?

Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

Macy’s Inc. has launched an mcommerce Web site for its Macy’s-brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

Retailers should be making full use of mobile commerce tools to drive their back-to-school promotions, according to a Sears executive.

Retailer Brookstone is expanding into to the mobile space with its first mobile commerce-enabled Web site.

Retail giant Chico’s Brands - Chico’s, White House Black Market and Soma – have gone mobile to improve customer satisfaction and ease of product purchase.

With many retailers using the mobile Web and apps as mini-storefronts, having a spot-on mobile merchandising strategy is becoming increasingly important to driving sales.