A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.

Universal Pictures is running click-to-buy mobile video ads to drive ticket sales of its “Repo Men” movie.

NBC Universal Television Consumer Products Group has launched a mobile storefront that lets consumers buy content from their favorite NBC Universal television shows on their mobile phone.

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.