Universal Pictures bolster tickets for new film via interactive mobile initiative
December 26, 2012Universal Pictures is driving ticket sales for its “Les Misérables” film through a new mobile campaign that incorporates video and social features.
Articles Tagged ‘Universal Pictures’
Universal Pictures heightens film awareness via mobile
December 4, 2012Universal Pictures is building up hype for its “This is 40” film with a campaign that mixes in commerce, social media, SMS and video to target movie buffs.
Universal Pictures bolsters ticket sales via mobile ads, SMS
August 1, 2012Universal Pictures is getting consumers hyped up about its upcoming “The Bourne Legacy” film via a new mobile initiative that includes mobile advertising, SMS and social media.
HSN, Universal Pictures strengthen mcommerce presence via multichannel shopping experience
March 28, 2012Multichannel retailer HSN has partnered with Universal Pictures to create a multichannel shopping experience that promotes the upcoming “Snow White and the Huntsman” film and lets consumers buy looks inspired from the movie across all devices.
Universal Pictures, Fandango boost advanced ticket sales via Super Bowl ad
February 8, 2012Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.
New social media app GetGlue monetizes via affiliate network, branded rewards
June 28, 2010GetGlue is monetizing its new application for iPhone with mobile commerce affiliate relationships and branded stickers given as rewards.
Universal’s “Repo Men” mobile video ads drive movie ticket sales
March 16, 2010Universal Pictures is running click-to-buy mobile video ads to drive ticket sales of its “Repo Men” movie.
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