Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes.
Articles Tagged ‘Universal Pictures’
Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey.
Universal Pictures is driving ticket sales for its “Les Misérables” film through a new mobile campaign that incorporates video and social features.
Universal Pictures is building up hype for its “This is 40” film with a campaign that mixes in commerce, social media, SMS and video to target movie buffs.
Universal Pictures is getting consumers hyped up about its upcoming “The Bourne Legacy” film via a new mobile initiative that includes mobile advertising, SMS and social media.
Multichannel retailer HSN has partnered with Universal Pictures to create a multichannel shopping experience that promotes the upcoming “Snow White and the Huntsman” film and lets consumers buy looks inspired from the movie across all devices.
Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.
GetGlue is monetizing its new application for iPhone with mobile commerce affiliate relationships and branded stickers given as rewards.
Universal Pictures is running click-to-buy mobile video ads to drive ticket sales of its “Repo Men” movie.