Unilever’s personal care brand Dove Men+Care is rewarding television viewers with prizes when they check-in to their favorite basketball games.

Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine.

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.

Wondering what Unilever’s take on mobile marketing is? Read this interview with a Unilever executive to find out.