The United Nations Children’s Fund quickly initiated a mobile program to raise funds to help the survivors of the recent devastating earthquake in Nepal, and while text-to-give is still playing an important role for the nonprofit, its strategy is evolving with a bigger focus on social commerce, including $Cashtags from Square.
Articles Tagged ‘UNICEF’
Mobile Commerce Daily presented its fifth annual Nonprofit Mobile Day in partnership with the Direct Marketing Association on July 15. Here are pictures taken during the event.
With mobile’s importance continuing to grow for nonprofits, executives from organizations that are leading the way, including UNICEF, The Nature Conservancy and Goodwill, will convene at the fifth annual Nonprofit Mobile Day to discuss how they are leveraging mobile to drive marketing and fundraising efforts.
UNICEF and Giorgio Armani are tapping into consumers’ attachment to smartphones to raise awareness and money for the Tap Project, which provides clean water in countries such as Belize and Cameroon, and the campaign has gone viral, attracting more than 1.4 million unique visitors.
The United Nations Children’s Fund, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.
UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.
PayPal has updated its iPhone application to let users donate to more than 23,000 charities, including The American Cancer Society, Save the Children and UNICEF.