UNICEF and Giorgio Armani are tapping into consumers’ attachment to smartphones to raise awareness and money for the Tap Project, which provides clean water in countries such as Belize and Cameroon, and the campaign has gone viral, attracting more than 1.4 million unique visitors.
Articles Tagged ‘UNICEF’
The United Nations Children’s Fund, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.
UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.
PayPal has updated its iPhone application to let users donate to more than 23,000 charities, including The American Cancer Society, Save the Children and UNICEF.